If you want predictable growth on Amazon, you need clean data, fast decisions, and repeatable processes. That is exactly why I recommend Helium 10. In this guide, I will show you how sellers use its toolkit to find profitable products, build SEO rich listings, track competitors, and improve PPC performance without guesswork. As a reader of Savvy FBA, you can save 20 percent on your plan with code SAVVY20 for monthly or SAVVY20_ANNUAL for annual at checkout through our affiliate link.
Find profitable products with data you can trust
Winning products start with demand, margin, and a clear path to rank. Use Black Box to filter ideas by price, revenue, review count, and sales trend. Start with a price window that meets your margin target, set a minimum monthly revenue to confirm demand, and limit review count to spot markets where you can still break in. Sort by year over year growth to avoid seasonal traps.
Run Xray on shortlists to validate real-time estimates for sales, price stability, and review density across page one. Use Trendster to check seasonality and avoid short spikes that look like sustained demand. Then open Profitability Calculator to model landed cost, fees, and target advertising cost of sale so your margin holds after PPC.
Before you commit, scan customer sentiment. Review Insights quickly clusters competitor reviews so you can craft a product offer that solves the loudest pain points and differentiates day one.
Own the keywords that drive revenue
Ranking is about mapping buyer language to your offer. Start with Cerebro to run reverse ASIN on your top competitors. Sort by search volume and rank position to find high intent phrases where incumbents are under optimized. Pair this with Magnet to expand your seed list and uncover synonyms and long tail variations you did not consider.
Clean the list with Frankenstein to remove duplicates and junk terms. Then move to Scribbles to assemble your listing. Place your primary keyword in the title, top bullets, and first 100 words of the description. Include secondary phrases in remaining bullets and backend terms. Use Listing Analyzer to benchmark against page one and identify content gaps that limit indexing or click through.
Finally, run Index Checker to confirm your keywords are actually indexable and searchable. Add missing terms to backend fields or content blocks and recheck until coverage is complete. Keyword Tracker will then monitor organic rank and share of voice so you can tie listing changes to real movement.
Track competitors and protect your position
Markets shift quickly, so build a simple monitoring routine. Use Market Tracker to define your niche and watch new entrants, price moves, and estimated sales. Set Alerts for buy box changes, listing edits, and suspected hijackers so you can respond immediately. Pair these with Keyword Tracker notes to log when a competitor raises price or runs a coupon and how that impacts rank. This running journal becomes your playbook for future launches.
Scale PPC with a clear structure
Helium 10 Adtomic helps you manage bids, search term mining, and negative targeting with fewer clicks. Use your Cerebro and Magnet winners to build a simple campaign map that supports both ranking and profit goals.
- Auto discovery: Launch an auto campaign to harvest search terms and quickly negate irrelevant traffic.
- Exact control: Build exact match campaigns for your primary keywords with focused budgets and tighter bids.
- Phrase expansion: Use phrase match to capture variations while monitoring search term reports for new exact additions.
- Product targeting: Target competitor ASINs where your offer has a clear feature or price edge.
- Rule sets: In Adtomic, set rules to pause high ACoS terms, promote converting search terms to exact, and lower bids at low conversion hours.
Use dayparting and placement adjustments to push when conversion is strongest. Tie your PPC and organic strategy by tagging the same keywords in Keyword Tracker. When rank improves, shift budget from conquest to defense so TACoS trends down as organic sales rise.
A weekly operating cadence that compounds
To keep things simple, run this cadence. Monday: review Profits to check margins, TACoS, and inventory positions. Tuesday: monitor Keyword Tracker for rank shifts and adjust bids. Wednesday: add new terms from search term reports to exact and negate waste. Thursday: scan Market Tracker and Alerts for competitive moves. Friday: test one creative change, such as a new main image or title tweak, and annotate the date in Keyword Tracker so you can attribute impact.
At Savvy FBA, we help sellers master data analytics and automation so decisions are faster and less risky. Helium 10 fits that philosophy with integrated tools that reduce manual guesswork and make your actions measurable.
Ready to turn insights into revenue. Start with Helium 10 today and save 20 percent with code SAVVY20 for monthly or SAVVY20_ANNUAL for annual at checkout. Build smarter systems, not just one time wins, and let the data guide your next best move.
