If you want to scale faster on Amazon, you need more than intuition. You need clean data, repeatable workflows, and smart automation. At Savvy FBA, we help sellers turn analytics into action. In this guide, you will learn how to use Helium 10 to find profitable products, build search-optimized listings, monitor competitors, and sharpen your PPC strategy. You can also save 20 percent with code SAVVY20 for monthly plans or SAVVY20_ANNUAL for annual plans through our link.
Find Profitable Products With Precision
Great listings start with great product selection. Helium 10 makes this process faster and more objective. Start with Black Box to filter the catalog by demand, price range, review counts, and revenue. Set realistic thresholds that match your budget and margins. For example, look for products with stable average price, mid competition, and consistent monthly sales, then drill into niches with clear differentiation opportunities.
Use the Xray Chrome Extension on promising niches to validate real sales velocity, price history, and review trends. Check seasonality with Trendster so you are not mistaking a spike for a sustainable opportunity. Finally, look at the top keyword set that drives revenue in the niche. If the niche relies on a handful of high intent keywords and the leading listings are weak in images or bullets, you have room to win.
- Black Box: filter by revenue, price stability, and review count to shortlist winners
- Xray: confirm sales, price consistency, and listing quality on page one
- Trendster: review seasonality to avoid risky timing
- Profitability calculator: confirm landed cost, fees, and target margin before you order
Pro tip from Savvy FBA: do not chase only high search volume. Favor keyword clusters with healthy buyer intent and a path to differentiation through design, bundling, or positioning.
Win the Keyword Game With Research and Relevance
Once you have a product, your next job is to dominate the search terms that matter. Start in Cerebro to reverse ASIN your top five competitors. Sort by search volume, organic rank, sponsored rank, and competitor performance scores. This gives you a validated keyword map for your niche. Then use Magnet to expand the list with long tail variations and buyer modifiers like size, material, and use case.
Clean your keyword list in Frankenstein to remove duplicates and unwanted terms. Then move to Scribbles to draft a listing that places your highest relevance keywords in the title and first bullet, secondary terms across bullets and description, and supporting terms in the backend fields. Keep it human centered and benefit led. Use Keyword Tracker to monitor your ranking for priority terms and set Alerts to notify you if a critical keyword drops out of the top positions.
Do not forget Index Checker to confirm you are actually indexed for the main terms. If you are not indexing, adjust your copy and backend keywords, then recheck. Accurate indexing is a simple win that many sellers skip.
Analyze Competitors and Protect Your Shelf Space
Market Tracker shows how your brand stacks up against competitors over time. Add the top players in your niche and track share of voice, pricing shifts, and catalog changes. Listing Analyzer quickly audits a competitor or your own SKU for image quality, title length, keyword coverage, and conversion signals. Use these insights to plan improvements that move the needle, such as adding a comparison chart or clarifying your main benefit in image one.
Set Alerts for hijacker detection, price changes, suppressed images, or listing edits. If a competitor drops price or runs out of stock, you will be first to know and can adjust bids or price to capture demand.
Improve PPC Performance With Data, Not Guesswork
Helium 10 Adtomic helps you structure and optimize campaigns with less time and more control. Start by building a clean foundation: one campaign per goal, separate exact and phrase match, and isolate your hero keywords in exact. Use your Cerebro and Magnet keyword lists to seed high intent terms and add negatives early to block bad clicks.
In Adtomic, set target ACOS or TACOS and let rules suggest bid increases on converting terms and decreases on costly non converters. Use dayparting to reduce wasted spend during low conversion hours. Pull the Search Term report to promote winners from auto or broad into exact, and negate them in the original campaigns to avoid overlap. Track organic rank alongside ad performance in Keyword Tracker so you can dial back bids when you achieve stable page one placement.
For launches, combine a modest PPC push on exact match with a listing optimized for conversion. Monitor your CTR and CVR inside Adtomic and adjust images and bullets if CTR is weak or if CVR lags behind peers.
Scale Operations With Automation and Clarity
Use Profits to see real time performance by SKU and understand the drivers of your bottom line. Inventory Protector prevents coupon abuse. Refund Genie helps you recover eligible reimbursements from Amazon. Small wins like these protect margin as you scale. Build a weekly cadence where you review Profits, check Keyword Tracker movements, approve Adtomic suggestions, and scan Alerts for changes to your listings.
When you are ready to get serious, explore the full suite through our affiliate link. Try Helium 10 and save 20 percent with code SAVVY20 on monthly plans or SAVVY20_ANNUAL on annual plans. At Savvy FBA, we teach sellers to master analytics, automate repetitive tasks, and make smarter decisions with less guesswork. Put data to work and build an Amazon brand that compounds.
