If you are still tab-hopping between reports, ads, inventory, and email, this 30-60-90 day AI automation plan will change your operating rhythm. The goal is simple: replace manual work with data-driven workflows that compound profit across Amazon FBA and Shopify.
Why a 30-60-90 AI plan works
Automation succeeds when it is sequenced. In the first month, you standardize data and research. In the second, you automate cash-flow levers like ads, pricing, and restock. In the third, you tighten customer experience and spin up new channels. Each layer amplifies the one before it, without overwhelming your team or risking account health.
Days 1–30: Automate research and reporting
Start by making decisions faster with unified, trustworthy data. Set a baseline for daily sales, TACoS, contribution margin, buy box share, inventory turns, return rate, and email capture rate. Then, wire up dashboards and alerts so insights find you.
DataHawk is strong here: connect your Amazon and Shopify stores to auto-pull sales, keyword rankings, and ad performance. Build a single dashboard for revenue, TACoS, and profit by SKU. Use automated keyword rank tracking and share of voice to reveal which terms you are winning or leaking. Schedule weekly PDF summaries to your inbox so you can scan health in 60 seconds.
For product research and competitor mapping, SmartScout helps you surface underserved niches and verify demand. Filter brands and ASINs by revenue, price bands, BSR movement, and number of competing sellers. Create watchlists with alerts for stockouts or sudden price drops. This saves hours hunting through categories and reduces your chance of launching into a red ocean.
- Set DataHawk alerts for keyword rank drops, profit dips, and buy box loss by SKU.
- Create a SmartScout shortlist of 20 candidate products or niches with clear differentiation angles.
- Document SOPs for how you will evaluate products: target price, landed cost, required review count, and minimum margin.
- Map every SKU to a lifecycle stage: launch, scale, maintain, sunset. Your ad and pricing rules will follow this map.
By the end of Day 30, you should have automated reporting, a prioritized product pipeline, and clear KPI targets.
Days 31–60: Scale ads, pricing, and inventory
With measurement locked, shift to levers that move cash flow.
PPC: Use Amazon Ads rules to automate bid adjustments on exact match keywords based on ACoS thresholds and conversion rate. Pair this with DataHawk monitoring to identify keywords trending up in rank so you can increase budgets proactively. Automate negative keyword harvesting from search term reports on a weekly cadence to reduce wasted spend.
Pricing: Threecolts provides intelligent repricing that respects your strategy. Set guardrails to avoid race-to-the-bottom: floor price by target margin, pause repricing when you hold the buy box comfortably, and escalate prices when competitors stock out. Use their profitability and refunds tools to catch fee discrepancies and reimbursement opportunities you would otherwise miss.
Inventory: Build a restock forecast by SKU using trailing 30, 60, and 90 day sales velocity. Factor in lead times, Amazon check-in delays, and seasonality. Set alerts for days of cover dropping below your threshold. If you run Shopify as well, align your FBA and 3PL stock so you do not oversell or split reviews across variants.
Shopify CRM: This is the window to activate HubSpot. Sync customers and orders, then automate abandoned cart, browse abandonment, and first purchase welcome series. Segment by Amazon-first versus DTC-first buyers. Use HubSpot workflows to trigger win-back emails at 45 and 75 days, and route high-value customers to a personal outreach task. This is how you turn ad spend into lifetime value.
By Day 60, your ads should be self-correcting, pricing should protect margin while defending the buy box, and inventory risk should be flagged before it becomes a cash problem.
Days 61–90: Optimize CX and expand channels
Now that the machine runs, improve the customer journey and add revenue streams.
Customer experience: Build a post-purchase sequence that requests a review the right way. Use Amazon’s official request process and pace messages to avoid saturation. In Shopify, use HubSpot to gather zero-party data with quick preference surveys. Channel those answers into dynamic cross-sells and educational content.
Creative and conversion: Audit your top 20 ASINs for image quality, mobile readability, and A+ content gaps. Use DataHawk to tie media changes to rank and conversion so creative decisions are data-backed. On Shopify, run 14-day A/B tests for price points and bundles, then lock in winners.
Expansion: Use SmartScout to identify 5 adjacent brands for potential wholesale or collaboration. Track outreach in HubSpot so follow-ups are automated. Consider marketplace expansion via Threecolts integrations and listing protection so you maintain brand consistency and spot unauthorized sellers fast.
Affiliate and content: Create a lightweight affiliate program for niche creators. Supply them with UTM-tagged links to your Shopify store and unique Amazon Storefront page. Measure revenue attribution in HubSpot and DataHawk so you know which partners truly move product.
What good looks like
By Day 90, most sellers see faster decisions, steadier margins, and clearer growth levers. Targets to aim for:
– Reduce TACoS by 2–5 points through negative keyword automation and rank-driven budget shifts.
– Lift contribution margin per unit by 3–7% using Threecolts guardrailed repricing and fee recovery.
– Cut stockouts by 30–50% with days-of-cover alerts and tighter lead time planning.
– Add 10–20% repeat purchase rate via HubSpot flows and segmented offers.
Pro tip: revisit rules monthly. Automation is not set-and-forget; it is set-and-improve. Keep one dashboard that reports weekly changes to spend, price, rank, and inventory so you can spot compounding effects early.
The sellers who win in 2025 will not be the ones hustling hardest; they will be the ones who systematize judgment. Use DataHawk for visibility, SmartScout for opportunity, Threecolts for profitable control, and HubSpot for customer lifetime value. Execute this plan, and your business will feel calmer, faster, and more profitable within 90 days.
